Big ideas. Real-life plans.
Business strategy with a little Blue Fairy magic.
You’ve got ideas. Probably quite a few. Let’s work out which ones have legs, how they fit together and what it will take to make them happen.
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Together, we’ll explore your business, your ambitions and the life you want it to support. I’ll bring that thinking together into a personalised written strategy, with clear priorities and practical steps for making it happen.
If you just want to know about marketing options rather than the full guidebook options head over here for marketing & content planning >
Into the cauldron.
Your business strategy brings together:
Brand positioning
Your values and mission as a business help inform what part of the market you're in and who you'll resonate with.
Market research
Finding your place in the world is about understanding how your solution fits into the bigger puzzle.
Your life & energy levels
Business plans must account for actual life for them to be functional and successful. They work towards your aspiration not assume that you're already living there.
Value & viability
What your pricing model is doing, how you set value to your services. Value isn't all about money, staying viable in business goes well beyond financial return.
Ideal client profiles
Ideal clients are what make the business thrive. You need to know who you're selling to, what they need, and how to talk to them.
Customer journey
Map what people need from first discovering you through to buying, returning and recommending your work. With this map we then build a plan to nurture at every stage.
Your offering ecosystem
How your offerings fit together in your business ecosystem to create a cohesive path for your customers to follow.
Marketing & SEO plan
How your people find you, what you say to them and how you keep them coming back for more once they're hooked.
Website & sitemap
A clear structure for your website, showing what belongs on each page and how people reach the information they need.
Exclusions & Implementation
Clear priorities, ideas to revisit later and a phased action plan showing what happens next.
Big ideas. Room to grow.
Your next year. Your bigger picture.
Have you pictured where you want to be in 10 years? 5 years? What about just next year?
Or, are you still flying by the seat of your pants hoping that next year will be different?
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Room for your ideas to unfold
We give your ideas a place across the next year, five years and ten years, with achievable priorities that account for your energy, responsibilities and ambitions. You can see what deserves attention now and what you’re building towards.
No plan is a guarantee, don't we all know that! The year of the Fire Horse shat on all our plans and laughed at us as we ran for cover. I get it. But a plan, with flexibility and contingency built in, has the foundations needed to create marvellous things.
Mapping your ideas over time
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The next 12 months
Clear priorities and practical actions for the year ahead so you can survive while your getting the foundations in place.
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The next 5 years
Dedicating the time and space for bigger projects, new offers and other ideas so they each have their own moment and you don't burn out.
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The next 10 years
Longer term direction for your business and the life you want it to support. Get clear on your legacy and your next phase and make sure the business you're building supports that goal.
Discover your new essential operating manual
Your Business Strategy Guidebook.
A personalised guide to your business, bringing together your brand, audience, offerings, customer journey, marketing, website and practical next steps.
The Package
$1500
Your Business Strategy Guidebook
12 Month Content Calendar
1, 5 & 10 Year Action Plan
2 hour initial meeting
1 hour review and changes
1 hour final session & handover
Preparation questionnaire
Review of existing materials
BONUS: Summary Quick Guide
We start with a questionnaire and a look through your existing materials, followed by a two-hour conversation. We’ll explore your ideas, your business and the life you want it to support.
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Then I head back to my cauldron and bring the thinking together into your personalised Guidebook. You’ll have time to read and digest the draft before our review meeting. I make the agreed revisions, then we meet for a final walkthrough and handover.
PLEASE NOTE: The whole process can take a couple of weeks so I can only take on one plan per month.
Your next year of marketing, made manageable.
Annual Marketing Planning
​Reach new people and retain the customers you have.
For when your business direction is already in place and you want a practical way through the murky waters of marketing for the year. we'll work out what to promote and when, what to talk about and where to put your effort.
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Your plan can help get you started, stay consistent and explore ways to reach people beyond social media. ​
Your marketing plan includes:
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An annual timeline for marketing efforts
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Channels and platforms worth pursuing
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Digital, print, local, media and other marketing options
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12 Blog topics mapped to business goals with suggested titles, search keywords and meta descriptions
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Fill-in-the-blanks writing prompts so you dont get writers block
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How to turn each of those blogs into a month's worth of content posting
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A review of your automations and existing customer marketing
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Review of your current marketing channels
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Marketing recommendations that support your existing customer journey, from discovery through to repeat business.​
Standalone Marketing Package
$600
Annual Marketing Plan
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2 hour planning meeting
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1 hour review and handover meeting
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12 month marketing and content calendar
Included in the Guidebook
The Annual Marketing Plan is included as part of your comprehensive Guidebook. It covers the first year of your plan. Each subsequent year you might do a strategy review or simply a new marketing plan as a standalone package, as above.
Want to talk it through first?
The best place to start is a chat with me about what you need and we can take it from there. Book in a quick Q&A phone call and we'll put together a plan.
30 min - 2 hr
From 60 Australian dollars
15 min - 1 hr
From 20 Australian dollars